The beauty retail industry also encountered various challenges. For example, beauty products are common stolen products in the retail industry. Some customers do not return the products to their correct place after trying them. How to facilitate the customer shopping experience, provide offline pickup for online purchases, and manage sales on both online and offline platforms at the same time, making beauty retailers more demanding in terms of accuracy in inventory management.
RFID technology applies RFID electronic tags to the beauty industry, realizing all-round tracking and supervision of the source of cosmetics production, circulation links, and sales destinations, which is conducive to ensuring the standardized management and product structure adjustment of the branded cosmetics industry.
1.Intelligent visible inventory will greatly improve the accuracy of inventory
The wide variety of cosmetics, color numbers, item numbers, dates, specifications, versions, etc. make the records of cosmetics industry warehouses a problem. Relying on traditional human records is inefficient and wastes too much labour costs, making it difficult to achieve strict control over inventory. In addition, cosmetics are affected by factors such as seasons, publicity, trends, and brands, and lagging inventory information is often more likely to affect companies.
In the daily warehousing business and inventory business, assigning a unique RFID label to each cosmetic items is equivalent to attaching a unique “ID card” to each product. RFID technology can not only read the information of a single product, but also realize the group reading function, and read the inventory of multiple products in batches, which saves a lot of time and energy. It gives beauty brands the ability to capture the location data of each item – up to 99% accurate on inventory, thus keeping inventory clear and saving costs for the business. Reasonable stock levels help companies to speed up the turnover of capital and lay a solid foundation for sales.
2.Anti-counterfeiting traceability: curbing counterfeiting and discerning authenticity
As beauty products are difficult to distinguish in terms of appearance, and there is a lot of room for counterfeiting to profit, there are a large number of copycat products in the market, these products into the market will not only cause adverse effects on the brand, but also seriously infringes on the interests of consumers. By implanting UHF RFID tags into each beauty brands, the manufacturer, raw material formula, product name and other information are written into the tag, and encrypted with RFID technology to ensure that every genuine product that enters the market can be traced to the source of production. Due to the uniqueness and non-reproducibility of RFID sticks , it can identify whether the product has been authorized by the manufacturer, so that it is easy to know the flow of goods, and it can realize the whole anti-counterfeiting traceability function, effectively reducing counterfeit products in the beauty market. RFID electronic tags can protect the brand of products at the source of supply, prevent products from flowing to unauthorized sales channels, and provide anti-counterfeiting certification for individual products.
3.Personnel supervision
In the process of circulation, the whereabouts of each cosmetic is supervised. In the three links of factory delivery, store storage and store sales, once it happens that internal personnel replace genuine goods privately, they can use RFID reading and writing equipment to read the RFID tag information to know the whereabouts of the product. This not only ensures product safety, but also prevents counterfeit products from entering the market and harming the interests of enterprises.
4.Promote brand, precision marketing
The introduction of RFID technology can also help enterprises improve their image and expand their branding channels. Consumers can know if the product is genuine, identify the authenticity, learn more about the detailed information of the product, and finally guide consumers to the mall for secondary sales and management of users.
The cost of RFID tags is much lower than when the apparel retail industry first started using them more than 10 years ago, and it is decreasing year by year. The cost of large-volume UHF RFID tags is less than RMB 40 cents. XGSun is one of the earliest RFID tag manufacturers in China. With 14 years of industry experience, we have provided high quality RFID tags and professional services to more than 40 countries around the world, and has won praise and repurchase from customers. If you need RFID tags, please contact us as soon as possible, we will have professional technical customer service to provide you with services.
Post time: Apr-11-2023